DESIGN EXPERIENCE CAN SHAPE OPINION OF YOUR BRAND
All businesses, no matter what their offerings, should recognise the power and financial value of a well thought out brand strategy supported by great design. Consider how instantaneously a design experience can shape our opinion of a brand, company or store, either positively or negatively. for instance, when we come across a poorly designed website, we associate the feelings of frustration, or worse, disappointment, with that brand.
One thing is certain, design-oriented businesses are winning! Design integration as a deliberately applied discipline can create more simple, meaningful and rewarding experiences for your customers. Remember, you are serving people, not products! Design-oriented brands/companies or stores invest in thinking this "stuff" through and place design at the heart of their businesses ensuring focus, consistency and clear messaging across all channels. Great design communicates differentiation, improves customer loyalty and increases profits.
If you are unsure about your current branding and marketing collateral graphic design, booking a V&P consult for an independent, experienced point of view could prove invaluable. Our graphic design consults are designed to assess each element of your business graphics. Graphic Design is not merely a marketing tool, but a genuine source of competitive advantage leading to higher profits.