Communication to your customers and target audience usually occurs either:
• traditionally via printed marketing material or
• electronically via a website, emails, pdf's etc
We are visual beings and as such respond positively to things we find visually appealing. Bearing this in mind, effective marketing collateral should firstly grab the customers attention with it's appealing visual design & secondly communicate it's message across effortlessly and efficiently. A successful marketing plan also relies heavily on the pulling-power of it's content. Writing result-oriented marketing content is difficult, as it must appeal to, and persuade consumers to take action. There is most certainly no magic formula to write perfect copy; it's based on a number of factors, including but not limited to demographics & even the consumer’s mood when they see your communication material.