Social media is strengthening its place as a major component of business strategy.
In little more than a decade, social media has been adopted at an unprecedented speed and on a truly staggering scale. Worldwide it’s estimated there are:
In terms of devices where social media is accessed, mobile growth is clearly leading the way. This is evidenced in New Zealand by a strong base of smartphone and tablet users at 2.2 million and one million, respectively. [In Australia, smartphone owners number 14.9 million and tablet owners number 9.2 million.]
Your customers, your competitors, your business partners, your kids, your neighbours and your friends — they’re all on social media. So you need to be there too — don’t you?
For most businesses, the answer is undoubtedly yes. But many make the mistake of jumping into the social media frenzy without really asking why they’re there, and what they hope to achieve. You need to think about how it will contribute to your business strategy.
To be effective, you need to provide a continuous stream of engaging, relevant content and invest resources in creating an ongoing conversation with customers and other stakeholders.
*By Tim Gacsal CA, 'Effective social media — a key business objective' Date posted: 1/12/2016, www.acuitymag.com